In the sea of acronyms that come within the scope of the optimization and promotion of America, hopelessly drowning novice SEOs and their clients. In this article we consider the basic reduction generally in the field of our interests , we will analyze the nature and effectiveness of their terms of use when working with your site.
SEM (Search Engine Marketing or ” search engine marketing “) – a series of marketing activities , which aim to promote the site . This is the most effective approach to promote their establishment ( site ) on the Internet , as it combines a set of search engine optimization project and its contextual advertising. We can say that SEM = SEA + SEO.
SEA (Search Engine Advertising. Literally – ” search advertising “) – the so -called contextual advertising, ad unit that shows users pages or SERPs at major thematic portals. In runet advertising presented Yandex , Begun, Google Edsens . This method is effective in that you attract targeted visitors. Less and rather big , is that while you are paying , visitors coming to the site ceases to pay – and the flow dries up. In addition , studies show that many subjects trust people to PPC advertising is constantly decreasing .
SEO (Search Engine Optimization. Literally ” site optimization for search engines “, or search engine optimization) – a series of actions designed to improve the indexing of the site and its visibility in search engines , such as: optimization of code, with tags , usability , optimization content , increasing the reference mass . Optimization is always focused on the long-term effect , and overall for sure and stable companies are much more efficient than the SEA.
SMO (Social media optimization) – is social media optimization with software for seo . This type of promotion like SEO, but is aimed at promotion in social networks by increasing the reference mass of blogs , forums , communities , etc. Basically it is a work of unique, interesting content and design of the site and its usability ( user experience ). A great addition to the comprehensive promotion.
SMM (Social media marketing) – this promotion in social service by publication of fresh interesting material in communities , forums and social. Network. Is in constant communication with people hidden advertising your products and services. Perhaps the use of audio and video materials. Do not forget that SMM mind working on his authority as the author of the site and posts , as well as work on the same site.
That’s right : in the skillful use of techniques of SEO- copywriting internet site has all the opportunities and chances to get into the first page of search engines , securing with a huge number of potential customers. And that is the reason that SEO- promotion is so effective website promotion method , he come all and sundry . Dilettantism some representatives SEO- copywriting services has led to the fact that among the potential customers generated some controversy regarding the construction of the algorithm and effectiveness of SEO- texts. Try to understand in the most important term.
Hence , SEO- copywriting – a method of promotion in search engines , through the introduction of text relevant to the potential visitor keywords , symbols, terms. In simple words, it is to promote your site by means of words that users use the network when searching for the information they need directly.
Introduction actual keyword queries on the content of the site – a necessary tool of his promotion for the software for seo of all the users of search engines , does not fall in finding information they want lower third page of issue in your search. It follows that even a professionally designed , comfortable, interesting site with SEO- promotion may never appear before the eyes of Internet users .
A common misconception that SEO- copywriting involves only “bombing” content keywords. Quality SEO- copywriting – is to create unique, interesting, readable , ” selling ” the text is filled with keywords in the right proportions . SEO- copywriter should both please and visitors and search engines. The content must be both readable and interesting for visitors, while important for the search engine , which performs traffic site in the search results for keyword queries. The most effective SEO- copywriting results obtained in tandem copywriter and SEO- Optimizer . Copywriter creates unique, readable text advertising and information , subject to certain optimizer actual keywords that will lead to the site of the maximum number of visitors.
How to use Software for seo for fast rankings 