Software for seo the secrets of ranking sites

In most cases, our clients are business owners and want to get fast results from the search engine . While they understand the complexity of the process and realize all its benefits , many are waiting for quick results. My clients appreciate the result of quarterly or annual results.

I often get emails from customers via email prior to our meetings. They break our goal to attract natural traffic to 12 months, send “attractive” charts and eventually , unfortunately, aware that traffic is received not even approached that level, they have planned for the beginning of our negotiations. Clients need to understand that natural search is a very important process that does not tolerate any hasty action. Quick result can bring a quick profit, but do not think you’ll be able to keep it for a long time .Although my personal opinion based on the facts show that they will get a double benefit from natural SEO with long-term approach and the work of 24 to 36 months, I often encounter resistance from them.

One of the toughest questions posed to me ever, is the following : ” But my competitors are using different options, why can not I ? “. Yes, many webmasters and ” seoshnykiv ” ignore the recommendations Google and find vulnerabilities in the algorithms of the search ” giant .” They engage in “black” methods of promotion, and sometimes they do beat the competition. Being SEO- consultant , I am often frustrated when I hear regular ( nevykonuvani ) endlessly optimistic promises and terrible warning of caution for Google webmaster of this practice .

Norway is home to 5 million people. The number, of course, not very big, but doing SEO- development strategy for one of the largest sites with huge traffic in the country, I do not understand why Google do not have any effective ways to combat tricks used in the search rankings . Personally, I believe that Google is not able to filter out low-quality content in Norway. Even when I send a report on low-quality sites, nothing happens.

Sometimes I even feel sorry for my clients. Their competitors use a variety of tricks for years without being punished or terminated search engine such actions. They earn a lot of money through this or other deceptive practices . On the other hand, my clients are practicing ethical and “white” search engine optimization , using the best ideas and the recommendations Google to bypass low-quality sites. However, many SEO- consultants , this approach is difficult to understand. So I ought to undertake the development project of SEO- consulting. I predstavlyayusya , writing proposals … and after a few days or weeks of my potential customers start to complain that my hourly rate is very high. They like my suggestions , but they want to pay less , saying that my competitors will do the same job cheaper.

Yes, it’s true. They can . Because they use a different approach and attitude. However, unless the customers are not happy to see the amount that I can add them to the desired result? How soon will I be able to achieve their financial goals? How can I effectively make their business activities more successful ? Remember , a good SEO- consultant – is not just a technician , but also a wonderful analyst. Having access to important information , it can help meet the needs of your business by guiding him in the right direction with the help of software for seo. Therefore, it makes no sense to evaluate the ” hourly rate “, although we always pay attention to them.

Of course , SEO – promotion can be a lot, but not everything. Although promising slogans at every turn say otherwise , this is true. If your product , service or care about the customer mediocre or not ” amazing “, it should be removed before you contact a SEO- consultant to attract traffic. SEO can increase the results of your business activities. If you have a good proposal that will be of interest to consumers, search engine optimization will help you grow your business and attract new people, besides bringing a good profit.

Software for seo the secrets of fast and stable rankings

These days , search engines are still one of the most significant factors driving traffic to sites as search engine optimization (SEO) is a very important part in the development of the site. While SEO is often considered simply a set of some techniques , the structure of the site is also critically important. It determines whether the search engine to understand the theme of your website, and how easy it can find and index content that is on your site.

By creating a good structure, you can use content to attract people , and use the structure of your site to spread the links of other sites , thus increase traffic . For a commercial site, it means that you create some quality content to improve search engine rankings. Well, persuaded ? If so, let’s look at the techniques that should be used .

As you probably noticed , the structure of the site is unbalanced , as the chapter “Code” covers more than half of the entire site. According to the theory of SEO, you should seek to structure the site looked like a balanced pyramid. I suggest to create 2-7 primary partitions , depending on the content, and try to avoid that one of the sections twice the other. Since section “Code” was very big, I had to think how to change this. Besides him I had 3 other main pages “About Me ,” ” projects ” and ” site.” By the way, after a careful study of statistics, I noticed that the original WordPress page attracted more than 30 % of my traffic than pages in the third and fourth levels.

As you can see , I decided to transfer some of the pages in the beginning of the tree, and a couple even removed . During the reconsideration of the site , you ‘ll often find pages that are not very useful for your users. The best thing you can do with them , so it is recommended to use software for seo to get perfect and fast results. Other my decision – making this blog on the main page . Previously, there contains information “about me” . After much thought , I realized it was not something for what users come to my site. Blog – that’s what’s important to me , so I decided to make it the main focus of my site .

Name your partition

Once you are satisfied with the site structure , look at the chapter titles . If you are in possession of a sufficient amount of material in order to continuously update its own partition, you need to do keyword analysis and an software for seo on which users search for your information. This is a very simple principle – call your sections so that they coincide with those keywords that people are being killed in the search engines !

If you , like me develop WordPress plugins and create them separate sections, do not let them stupid names. Imagine that you are a customer . What do you look for? “WordPress Plugins” , right? So leave your part as well . This does not mean that you have so called section name that will appear on the site . Make sure the page title is “WordPress Plugins” . Now that you understand how to call your sections , the same should be done with pages. Make sure your title short and simple . Brevity – the sister of talent , remember this.

Learn all about software for seo tricks and techniques

Services of SEO- studies are very popular with owners of sites focused on online business : optimization , promotion, output in the top search engines , content – all ingredients of success that lead to brand awareness, favourable SERP , coming to the site concerned loyal to the products or services to customers and as a result , increased sales.

Availability of information – if it is a company that does business online, it is logical to assume that all information about the company, services and their costs must be submitted on the official site. Sites caps , prices on request only , order forms for cost calculation – all automatically made ​​the company not interesting to our study.

Treatment of customers – courtesy, openness, willingness to patiently answer questions, multiple actually operating (not just published on the site) and forms of communication required uplift tube to the fourth tone (ie, a limit is set etiquette phone calls ).

Price – for many it is the main criterion . But for us it is in the middle of the list. Low cost services , just like always overcharge alarming. But it includes other factors that provide with enough objectivity to assess the adequacy of the service cost .

Guarantees and responsibility – are guaranteed outcome and whether it is possible to formalize the business relationship using seo software. By and large estimated as honest company behaves towards the customer. Regarding safeguards should be explained separately : Many SEO analysts believe that to give guarantees in the areas of SEO properly , ensuring that hard – it’s a deliberate deception of the client. However, every customer wants to get the maximum benefit from your investment. We still favored companies that define what will end up as the result . If there is sufficient probability of hitting the top , then go in for SEO such studies to anything.

Experience – this criterion was put in last place in the list. On the one hand, studies with extensive experience worth more credible because they have stuffed their ” bumps ” on the other – smaller firms can also run by qualified professionals that of companies with a history or new frames with flexible thinking , able to find innovative solutions.

There were a few popular items that are , for various reasons we were not taken as criteria. These are:

– The quality and number of clients (number not figure , but figure – no , but the quality of customers is difficult to determine );
– Cases in traffic and inquiries ;
– Creative ( very subjective criterion ).

Analysis was subjected to 13 companies , based on what has been compiled Top 5 SEO studios Ukraine . The sample was selected on the basis of the issuance of a search engine, user surveys and official activities of resource companies. The result was the rating of the five positions (because the gap between the sixth and fifth position was significant) .

The lack of publicly available price lists. Notably, respect yourself, do not bother working to publish in a prominent place for their services , no matter in what form – in the form of tables on the page or in a document for download. In fairness it should be noted that many studies suggested a potential client to take advantage of so-called ” calculator “, which did not give the counting and , in fact, was a form of feedback between the customer and the customer. Do I need to say that the client wants to read at least the approximate cost of services before you devote contractor in details? Even certified professionals that use software for seo have good results , participation in conferences and multiple award can not motivate the customer to contact the company that did not mention at least the initial cost. The client has no time for such experiments.

In conclusion, we say we formed ranking does not claim 100% objectivity, since there is no definitive criteria for evaluating SEO companies, but made ​​us the criteria submitted sufficient evidence . And in any case the top 5 not a call to action . Ultimately , each client has its own requirements for the contractor , summarizing and made ​​the choice that a company which will undertake the promotion of the site . Submitted rating – display the current situation in the roar that can help , in one case , the company and the customer to find each other , and another .

Effective seo methods of website promotion

One way is to pay for sponsored placement in the top search engines. To be successful , however, this method requires a big budget and a lot of your time. If you do not have the money or time to devote to paid advertising on a search engine , you can use some techniques to design that will make the most impact on the visibility of your website in search engine. Just Arm yourself better understanding of how search engines work , and start with self- promoting your site using a variety of tools SEO optimization.

The sole purpose of the search engines – getting clicks as clicks profitable . Views made ​​by users. Therefore, the site should be user friendly and search engine friendly. Developed by the user , this is your top priority which helps to optimize it for search engines. Programming the site should be for optimum readability user. Use text and images wherever possible. When you use an image , make sure to give them descriptive tags ALT, to help people with impaired vision. Remember that search engines index all the text on your website , so include keywords in ALT, as the main text.

Make a list of targeted keywords

It may seem that you need psychic ability to identify them , but to get into the mind of your potential users is important. Try to anticipate the keywords that the user will use to find your site. Your keyword list can include related words and common phrases for your specialized services. Think about how a user would describe your offer. You can also use the opportunities provided by programs such as Google AdWords and Yahoo Search Marketing, Alternate keywords. These functions are often used to predict and calculate the budget and present suggestions for alternate keywords. Suggestions based on actual use search because they offer a good idea. And, you can use the test for free.

Maintain good site navigation

Search engines track the amount of time between clicks by the search results page . Thus, when the user spends more time on your site before visiting the search page again , the search engine assumes that your site has been submitted for useful keywords. This will affect the higher ranking of your website. So make sure your navigation structure shows the reader how to get where he wants to go , and keeps it moving through your site. You’ve heard of usually 3 clicks , the user will click on the button as long as he finds the information on which it came.

Add meaningful page titles

Include specific names for each page in the design process . Do not just offer a general name for each page of your site. Because search engines are exploring almost all the links to your website, your home page is the only page that visitors will use to access the site. Make sure that the title for each page is relevant to the content. SEO gurus suggest that you fill the headlines many keywords in an attempt to move your site to the search engines above. But the approach is aimed at users , however, recommends that the names were short and easily digested visitors. If the content of your page displays targeted search keyword for which you would like to attract users , then you will have no problem with the inclusion of these words in the title.

A qualitative description of the page

You can also add a short description for each page through the use of meta tags. Many search engines still use those meta description as the text that appears on the search results page after the title . In the absence of objective description , search engines often show the first few lines of text that appear on your page or a few lines around a specific keyword . The purpose of description, however , give you the ability to better control the messages issued by visitors to find and to increase your targeted keywords.

 

Despite all the tips and tricks for search engine optimization , the best tool to increase your search engine rankings still have quality content. When writing your site , make sure to include in your list of target keywords whenever possible. Do not overdo it , but your information has yet to be logical and understandable to the reader. Remember that users tend to browse web pages with model F, as a rule, read short explanations that pop up from the rest. So do not forget to include the text near the top of the page – above the fold in terms of traditional advertising. This will not only give valuable information without scrolling, but it will include the keywords. Short lines are often more digestible for the user than long paragraphs. In addition, including text links within your content are paying attention to keywords and carry visitors to other pages of your website.

Use software for seo for fast optimization of Blogs and sites

In the sea of acronyms that come within the scope of the optimization and promotion of America, hopelessly drowning novice SEOs and their clients. In this article we consider the basic reduction generally in the field of our interests , we will analyze the nature and effectiveness of their terms of use when working with your site.

SEM (Search Engine Marketing or ” search engine marketing “) – a series of marketing activities , which aim to promote the site . This is the most effective approach to promote their establishment ( site ) on the Internet , as it combines a set of search engine optimization project and its contextual advertising. We can say that SEM = SEA + SEO.
SEA (Search Engine Advertising. Literally – ” search advertising “) – the so -called contextual advertising, ad unit that shows users pages or SERPs at major thematic portals. In runet advertising presented Yandex , Begun, Google Edsens . This method is effective in that you attract targeted visitors. Less and rather big , is that while you are paying , visitors coming to the site ceases to pay – and the flow dries up. In addition , studies show that many subjects trust people to PPC advertising is constantly decreasing .

SEO (Search Engine Optimization. Literally ” site optimization for search engines “, or search engine optimization) – a series of actions designed to improve the indexing of the site and its visibility in search engines , such as: optimization of code, with tags , usability , optimization content , increasing the reference mass . Optimization is always focused on the long-term effect , and overall for sure and stable companies are much more efficient than the SEA.

SMO (Social media optimization) – is social media optimization with software for seo . This type of promotion like SEO, but is aimed at promotion in social networks by increasing the reference mass of blogs , forums , communities , etc. Basically it is a work of unique, interesting content and design of the site and its usability ( user experience ). A great addition to the comprehensive promotion.

SMM (Social media marketing) – this promotion in social service by publication of fresh interesting material in communities , forums and social. Network. Is in constant communication with people hidden advertising your products and services. Perhaps the use of audio and video materials. Do not forget that SMM mind working on his authority as the author of the site and posts , as well as work on the same site.

That’s right : in the skillful use of techniques of SEO- copywriting internet site has all the opportunities and chances to get into the first page of search engines , securing with a huge number of potential customers. And that is the reason that SEO- promotion is so effective website promotion method , he come all and sundry . Dilettantism some representatives SEO- copywriting services has led to the fact that among the potential customers generated some controversy regarding the construction of the algorithm and effectiveness of SEO- texts. Try to understand in the most important term.
Hence , SEO- copywriting – a method of promotion in search engines , through the introduction of text relevant to the potential visitor keywords , symbols, terms. In simple words, it is to promote your site by means of words that users use the network when searching for the information they need directly.

Introduction actual keyword queries on the content of the site – a necessary tool of his promotion for the software for seo of all the users of search engines , does not fall in finding information they want lower third page of issue in your search. It follows that even a professionally designed , comfortable, interesting site with SEO- promotion may never appear before the eyes of Internet users .

A common misconception that SEO- copywriting involves only “bombing” content keywords. Quality SEO- copywriting – is to create unique, interesting, readable , ” selling ” the text is filled with keywords in the right proportions . SEO- copywriter should both please and visitors and search engines. The content must be both readable and interesting for visitors, while important for the search engine , which performs traffic site in the search results for keyword queries. The most effective SEO- copywriting results obtained in tandem copywriter and SEO- Optimizer . Copywriter creates unique, readable text advertising and information , subject to certain optimizer actual keywords that will lead to the site of the maximum number of visitors.

Software for seo the powerful tools for fast rankings

Some owners of business sites wonder why their resources do not bring expected profit. Their visit was rarely read and even more rarely bought goods or services. It’s very simple – potential customers simply can not find these electronic pages , which means in addition to the standard methods of promotion , you must use SEO- text for the site. This activity is called promoting software for seo and includes a number of processes.

Of course , writing SEO – text for the site on its own is very difficult. An experienced professional can make a day 3-4 quality articles, including selection of appropriate keywords. A man who rarely faced with a similar task , preparation of a single material can be a daunting task. After the paper has to be read, and competent, and fun.

For this reason, we recommend that you order a SEO- text for the site here. This is a high quality and reliable service that will meet not only themselves but also bring significant profits. No selling texts, optimized for search queries do not have to talk about the growth and development of the Internet resource . You must understand that writing SEO – text for the site – an important part of marketing. You can entrust the job amateurs who will write boring, repetitive text with a lot of errors. And you can order texts for SEO- site professionals to get a really decent result.

SEO- text for the site – a first selection of keywords and of semantic core . For this purpose you can use public services or use a specialized framework, the acquisition of which require considerable financial expenses;
placing texts into the designated areas. On the Internet there are lots of resources to help you promote your site. And SEO- text for the site are at the heart strings as well as optimized articles with information not find users from the target audience. Article writing – a very important stage of the process of developing websites since it is informational and promotional articles form the basis of the content of any site . The Quality writing articles for your web site ‘s business should be given full attention.

Articles on this site should be attractive for both visitors and search engines. Site visitors make it possible to find articles relevant information , and optimized in accordance with the requirements of SEO best articles indexed by search engines and boost the position of the site in the search results into thematic keywords. There are some basic rules of writing articles for the site in accordance with the requirements of SEO. Let us consider these rules.

In drawing up the title of the article should be taken into consideration features of search engines. For example , search engines Yandex and Google, sorting results by relevance , isolated in bold in the text matches ” snippeta ” ( a short description of the site that is displayed along with a link to a site in the search results ) and the headline text.

You may notice that the site title in search results contain besides bolded keywords even more words . Thus , when drafting the article title is not only important to use keyword but additional words. What other word should I use? To answer this question it’s easy , you just see the SERPs for a search query that interests you .

The first paragraph in writing articles for the site is an element that attracts visitors – it is from this small excerpt visitors judge the rest of the article. If visitors do not like the beginning , they can immediately leave the site but if a software for seo is used this will never happens. In addition , the first sentence of Article 2-4 shall necessarily contain keywords – this will help the search engines immediately ” understand” what words considered important , since the beginning of the document for search engines has the highest priority.

Writing articles online is to use the text apart from the main keyword for another 2-3 keywords that would raise the relevance of pages to various search queries. For example, the keyword ” writing articles on the internet ” and ” writing articles for websites ” will be additional to the basic word ” writing articles “.

The text of the articles is essential to use the so-called cross-referenced – the description of some personalities , events or developments which have already been mention in previous articles. This approach allows site visitors to easily navigate the vast amount of information. Writing articles for websites of companies difficult to accomplish without having professional knowledge and skills . Indeed, in addition to the requirements of SEO articles are presented as requirements of uniqueness and literacy, the sequence of presentation . Professional articles for sites containing the optimal number of keywords , but always remain ” readable ” and understandable.

The combination of high professionalism and deep understanding of the goals and objectives facing site in each case , allowing the team web studio writing articles WebStudio2U perform most efficiently, with all the demands of modern copywriting